Welcome

Bill Beswick

Let me begin by giving a warm welcome to sports coaches, players and fans from all over the world. We all share a love of sport and the desire to understand and improve performance at whatever level we coach or play.

This Sportsmind website and the performance psychology resources it offers will focus mainly on the psychology of soccer. However the much of the application of performance psychology is common across all sports and I feel there is much of value for everybody – especially team sports – so just cross out soccer and insert your own sport!

Don't be put off by the word 'psychology'. This is not a website for academics, more a source of applied theory - drawing upon sound principles to produce practical ideas, suggestions and solutions for coaches and players at any level. I much prefer to be called a 'stretch' stretching a performance one or two percent by getting attitudes right, rather than a 'shrink' – looking for the deeper causes of problems.

This website and the products on offer are all designed to promote positive winning attitudes and reflect my learning as a result of my personal journey through education, sport and life.

  • Will it help you win? – Yes
  • Will it help you become a better player/coach? – Yes
  • Will it help you become a better person – I hope so

Thanks for visiting


April NVA Conference in Holland
May 16, 2012

At the end of April I was in Amsterdam presenting to an enthusiastic audience of more than 60 coaches from all over Holland at a day long conference “Sport Psychology in Football” organised by the NVA (the Dutch Football Academy)...

Delighted to be back at Grass Roots 2012!
May 16, 2012

I’m delighted to be back at the Grass Roots Football Show and looking forward to meeting up again with players, coaches and colleagues from previous years as well as making new friends. Grass Roots is an ideal opportunity for everyone involved in...

Mid May in Dallas
May 16, 2012

May 14 -21 sees me in Dallas working with Schellas Hyndman, Head Coach of FC Dallas, his coaching/support team and senior and academy players.  The atmosphere in the MLS is exciting and has a vigorous enthusiasm about it.   It’s...

The Third in The Coaching Handbook Series
March 14, 2012

You can now buy the third in my series of “starter” Coaching Handbook publications.  After the success of ‘Building Winning Attitudes in Young Players’ and ‘Tough-Love Coaching,’ we’ve added ‘Building the Perfect Coaching Environment for Young Players’ in response to...